Primal Pictures is a business established in 1991 that provides 3D graphic renderings of human anatomy, built using real scan data from the

Visible Human Project The Visible Human Project is an effort to create a detailed data set of cross-sectional photographs of the human body, in order to facilitate anatomy visualization applications. It is used as a tool for the progression of medical findings, in which ...

, for use by healthcare students, educators, and medical professionals. It operates the Anatomy.tv online platform. In one study, Anatomy.tv was deemed the greatest value in undergraduate anatomy education "since it had highest scores for effectiveness as well as the lowest scores for cost."

Development

The representation of the body in Primal's software is derived from medical scan data that has been interpreted by a team of Primal anatomists and translated into three-dimensional images by graphics specialists. The interactive anatomy visuals are accompanied by animations that demonstrate disease and conditions, function,

biomechanics Biomechanics is the study of the structure, function and motion of the mechanical aspects of biological systems, at any level from whole organisms to organs, cells and cell organelles, using the methods of mechanics. Biomechanics is a branch of ...

, and

surgical procedures Many surgical procedure names can be broken into parts to indicate the meaning. For example, in gastrectomy, "ectomy" is a suffix meaning the removal of a part of the body. "Gastro-" means stomach. Thus, ''gastrectomy'' refers to the surgical remo ...

History

In 2012, Informa acquired all of the company, previously owning 10 percent. In 2022, as part of Informa's sale of its Pharma Intelligence business, Primal Pictures became part of private equity firm

Warburg Pincus Warburg Pincus LLC is a global private equity firm, headquartered in New York, with offices in the United States, Europe, Brazil, China, Southeast Asia and India. Warburg has been a private equity investor since 1966. The firm currently has over ...

. Later that year, Pharma Intelligence changed its name to Citeline and merged with pharmaceutical technology company Norstella.

References

{{Authority control Medical education Anatomy Anatomy websites History of anatomy Software companies of the United Kingdom Anatomical simulation Software companies based in London 1991 establishments in England Software companies established in 1991 3D computer graphics

External websites

PrimalPictures.c

Anatomy.